In a nutshell, it’s sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don’t know what to do. On the other hand, if you are on page 3 or beyond you have no business. It’s so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don’t worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons

The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers’ circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.

• Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
• An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
• Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you.”
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth to get you started! Begin developing your Web site strategy and start marketing your business online today.

The hands-on example projects in this book are based on fictitious website development briefs, and they illustrate practical ways of applying Joomla! The book dives straight into the process of constructing the featured projects. A chapter is dedicated to each example website project. Each chapter is a separate project booklet, written independently of any other chapter. Each chapter contains a fictitious brief from which we derive the list of core and contributed extensions that we will need to implement the project. Then each chapter progresses into step-by-step instructions for building the web project, aided by the extensive use of screenshots. This book is for Joomla! developers who want to build a range of Joomla! sites, and see how to apply the many available Joomla! extensions and features in different scenarios. If you would like to try building websites as a freelancer or give your business a professional quality web presence, this is a great book to help you get started.

Learn to set up, manage, and administer a Drupal Web site.

Drupal is a free Open Source Content Management System written in PHP. It is a free software package that allows anyone to easily publish, manage and organize a wide variety of content on a website.

It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites including whitehouse.gov and data.gov.uk/
Learn to set up, manage, and administer a Drupal Web site.

Drupal is a free Open Source Content Management System written in PHP. It is a free software package that allows anyone to easily publish, manage and organize a wide variety of content on a website.

It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites including whitehouse.gov and data.gov.uk/

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google’s portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

• Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
• Explains from a businessperson’s perspective how to develop a successful search engine strategy
• Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
• Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Covering everything you need to know to set up and manage your very own WordPress blog, this book will guide you through the amazing features of the software. From registering and posting your first message, to increasing SEO and designing your own themes, WordPress for Beginners will show you just how easy it is to set up your own blog.

Designed by experts as an accessible, friendly guide to world-beating software and devices, the For Beginners series will help give you the confidence to learn everything you need to know. Clear, easy-to-understand and comprehensive, For Beginners’ first class tutorials, features and reviews are created with you in mind, ready to give you the tools you need to get the most out of your new passion.Covering everything you need to know to set up and manage your very own WordPress blog, this book will guide you through the amazing features of the software. From registering and posting your first message, to increasing SEO and designing your own themes, WordPress for Beginners will show you just how easy it is to set up your own blog.

Designed by experts as an accessible, friendly guide to world-beating software and devices, the For Beginners series will help give you the confidence to learn everything you need to know. Clear, easy-to-understand and comprehensive, For Beginners’ first class tutorials, features and reviews are created with you in mind, ready to give you the tools you need to get the most out of your new passion.

Learn to secure Web sites built on open source CMSs

Web sites built on Joomla!, WordPress, Drupal, or Plone face some unique security threats. If you’re responsible for one of them, this comprehensive security guide, the first of its kind, offers detailed guidance to help you prevent attacks, develop secure CMS-site operations, and restore your site if an attack does occur. You’ll learn a strong, foundational approach to CMS operations and security from an expert in the field.

• More and more Web sites are being built on open source CMSs, making them a popular target, thus making you vulnerable to new forms of attack
• This is the first comprehensive guide focused on securing the most common CMS platforms: Joomla!, WordPress, Drupal, and Plone
• Provides the tools for integrating the Web site into business operations, building a security protocol, and developing a disaster recovery plan
• Covers hosting, installation security issues, hardening servers against attack, establishing a contingency plan, patching processes, log review, hack recovery, wireless considerations, and infosec policy

CMS Security Handbook is an essential reference for anyone responsible for a Web site built on an open source CMS.